Initiatives Undertaken
Baby Wearing Mother’s Run
One of the most common reasons for women not finding the time to walk or exercise is having young children at home. In the
industrialized world, baby wearing has gained popularity.
We conduct a walk for mothers wearing their new-born and young babies to garner public awareness on the benefits of baby
wearing and thus promote bonding within and between families
The walk is conducted prior to the Pinkathon run, to inspire a sense of confidence in the mothers
community of wearing their babies and walking/running.
It is our initiative to encourage participation from this section of the women’s society and make them feel
comfortable about wearing their babies and walking/running
Mother Daughter Obstacle Race
To wield the mother-daughter bond as an important factor of encouraging participation, we conduct the mother-daughter
obstacle race prior to each Pinkathon.
The teams participating are pairings of mothers and daughters.
The objective of the Obstacle Race is to foster a sense of team spirit and promote the idea of having fun
while doing a physical activity, thus encouraging participation in the run.
The course is made up of different obstacles such as hurdles, ladders, crawling under nets and many
more interesting things!
See From The Heart Run
In the effort to create an opportunity for more visually impaired people to join & interact with the mainstream community at
Pinkathon, we conduct a training run for the visually impaired who are accompanied by pacers wearing blindfolds
The See from the Heart run is conducted prior to the Pinkathon in each city
It will foster a greater understanding & empathy between two world’s & give sighted runners more than a
glimpse into lives they can only imagine
At the same time, it inspires the visually-impaired runners to participate in the Pinkathon and adope a
healthy lifestyle despite their blindness
I Inspire Wheelchair Race
As wheel Chairs cannot be allowed during the main Pinkathon event, we organise special races for the Differently Abled.]
These races are conducted prior to the Pinkathon run to encourage an active lifestyle among the differently abled as well as we
believe there should be no limitations for the same.
The various categories at this race such as the Independent Manual Wheelchair, Dependent Wheelchair
Children, Girls with crutches, boys with crutches, etc. have been curated with the message of inclusivity
for all, by portraying that any form of disability is no barrier to running or engaging in an active lifestyle.
